Calls by ad source — each tracking number you print on an ad is tagged with its source (Settings → Number routing), so every call arrives knowing which ad made the phone ring. First-time callers had never called the store before.
When the phone is busy and who's carrying it — inbound and outbound calls (with talk time) per hour of the day in store time, totaled over the window above. Unanswered / AI = inbound calls no person took (missed, voicemail, the AI receptionist).
Pick a date to review just that day.